Good Totes started with one simple question:

Why are all the cute bags so... impractical?

Back in 2021, we were on the hunt for the perfect tote—something that looked like it came straight off a Pinterest board and actually worked in real life.

But most options were either flimsy, pocket-less, or way too utilitarian for our taste.

So, we took matters into our own hands—and made our own!

What began as a mission to design the perfect functional tote bag has since grown into something bigger.

Today, our collection includes sling bags, reusable bags and more—all designed with the same Good Totes philosophy: combining functionality with aesthetic.